Strategic Creative Direction
Leading today's creative teams to build tomorrow's brands.
Purpose-driven content leader, helping teams deliver impact through integrated creative brand development that crosses channel and capability to captivate and connect audiences.
Vision
Connecting audiences through brand.
Experienced in integrated creative leadership, I help brands and products align their creative teams to build unified, audience- and data-centric experiences that boosts engagement and affinity. Over the past 10 years, I have led the values-driven development of brand identity systems, product design, brand positioning and content strategy, connecting with audiences and driving engagement that forges lasting connection.
Opportunity
Touchpoints to experiences.
Audiences no longer engage with brands through singular touchpoints. Relationships must be nurtured across multiple platforms to create a consistent experience that develops the trust necessary for conversion. Integrated brand experiences are tactically complex and require creative depth, strategic insight and robust channel knowledge. Privileged to have experience across these categories.
Integrated Experience
Integrated creative leadership with broad industry experience.
Marketing
Product
B2B
B2C
Fundraising
Full-Funnel
Organic/Paid
Web
Print
Email
App
Market Strategy
Creative direction and differentiation to stand out in a competitive landscape.
Market/Audience Analysis
Brand Positioning
Visual Positioning
Message Positioning
Creative Direction
Insight/Data Integration
Digital Marketing
Creative Output
Multi-functional creative leadership across marketing and product categories.
Branding
Campaigns
Experiential
Design
Messaging
Video
Visual Design
UX/UI
Visual Systems
Team Development
Team development and design to deliver innovative and effective solutions.
Creative Operations
Agile Management
Project Management
Agency Management
Creative Process
Creative Scale
Frameworks
Concept
Tactical
Production
Brands that matter.
Privileged to develop strategic creative that articulates and grows the impact of purposeful brands.








Transformed Brand Achieves 2.5x Growth
Led the evolution of the BombBomb brand for 5 years, transforming visual development in product and marketing that aided in 2.5x year growth.
During this tenure, the brand was successfully repositioned, both by refining inherited styles and pursuing a fresh market repositioning. This new direction focused on enabling human-centered communication in business, expressed through the creative positioning as 'Human realism that drives relational trust.' By clearly defining the market position and establishing a tested and resonate visual identity, trust was fostered and values-aligned affinity was built with audiences.
Early results showed a 3x increase in prospect interest, highlighting the success of these strategic efforts.
Content Platform Unites Four Enterprise Verticals
Compassion's creative expression for US audiences was disjointed, leading to inconsistent brand portrayal and hindering supporter interest and retention.
In response, a comprehensive content platform was developed with unified messaging and visual positioning crafted from audience resonance research. To ensure a cohesive cross-channel experience, buckets of GTM aligned assets (inclusive of messaging, video and visual systems) were developed from around the world, calendarized and implemented by the creative team into Digital, B2B, B2C, Engagement, and Retention channels.
Within the first 3 months, we saw 166% increase in median video views and 89% increase in median engagement across organic platforms.
Transforming Creatives into Business Partners
Creative development is evolving. Content teams are expected to connect deeply with audiences and deliver measurable value.
By adopting Agile methodologies, process and organizational design, I have evolved creative teams from resourcing staff to valuable business partners, achieving better outcomes through closer alignment with audience needs and business goals.
These methodologies also enhance team health by prioritizing work effectively, allowing creative teams to focus on impactful projects.
Building strong, thriving teams that leverage individual strengths with proximity to business problems drives organizational growth and personal fulfillment, ensuring the highest quality of creative.
Let's connect!
Connecting brands to audiences is my passion. For over 15 years, I've had the privilege of working with purpose-driven agencies and internal teams, tackling complex product and marketing challenges. When I'm not immersed in creative positioning and integration strategies, you'll find me enjoying my husband's jokes, the laughter of my kids, or the serenity of mountain trails.
Showcased creative is strategically directed by, but not created by Sarah Wagle. Visuals and messages represent the collaborative effort of talented creatives and companies I've been privileged to categorically lead. This site is for personal use only.