Strategic Creative Direction
Leading today's creative to build tomorrow's brands.
Purpose-driven creative leader, shaping integrated brand experiences that unite strategy, storytelling, and design across channels to inspire and engage.
Vision
Creating for people and purpose.
With over a decade of experience, I help brands translate strategy into integrated, audience- and data-driven experiences that drive engagement and lasting affinity. I lead creative teams across brand positioning, content strategy, design, messaging, copy, and digital, ensuring every touchpoint expresses the brand while meeting the audience’s needs.
Capabilities
Brand building across channels.
Audiences now interact with brands across multiple channels. Building trust and driving conversion requires a strategic, consistent, cross-platform approach. I bring hands-on leadership in marketing, product, B2B/B2C, web, email, and digital platforms, combining creative depth with strategic insight to deliver cohesive brand experiences that move the needle.
Integrated Experience
Integrated creative leadership with broad industry experience.
B2B/B2C Marketing
Product
Fundraising
Lifecycle
Organic/Paid
Web/Email
Print
Market Strategy
Creative direction and leadership to stand out in a competitive landscape.
Market/Audience Analysis
Brand Positioning
Visual Positioning
Message Positioning
Creative Direction
Insight/Data Integration
Content Strategy
Creative Output
Multi-functional creative leadership across marketing and product categories.
Branding
Campaigns
Experiential
Design
Messaging
Video
Visual Design
Team Development
Team development and design to deliver innovative and effective solutions.
Agency Management
Creative Operations
Project Management
Creative Strategy
Frameworks
Creative Process
Production
Experience that matters.
A background building strategic creative that articulates and grows the impact of purposeful brands.
Integrated storytelling ignites performance across creative KPIs.
Compassion’s creative expression for U.S. audiences was fragmented, resulting in inconsistent brand portrayal and limiting supporter engagement and retention. From this our team spearheaded the development of a comprehensive content platform that unified messaging and visual identity based on audience research. Messaging and visual frameworks were created while channel-optimized assets from around the world were developed, calendarized, and implemented across Digital, B2B, B2C, Engagement, and Retention channels.
Within 3 months, we saw 166% increase in median video views and 89% increase in median engagement across organic platforms. After 1-year, we maintained a positive CMGR across all creative performance KPIs.
Transformed brand achieves 2.5x yearly growth.
Led the evolution of the BombBomb brand for five years, transforming visual development across product and marketing and supporting 2.5× annual revenue growth.
During this time, the brand was repositioned through a blend of refining existing styles and pursuing a fresh market approach. The new direction emphasized human-centered communication in business, captured in the creative positioning: “Human realism that drives relational trust.” By clearly defining the market position and implementing a consistent visual identity, the brand fostered trust and increased interest.
Early results showed a 3x increase in prospect interest, highlighting the success of these strategic efforts.
Transforming creatives into business partners.
Leading creative teams in product and marketing, I focus on transforming creatives into strategic partners who understand the business and audience. This approach strengthens outcomes, boosts team health, and ensures impactful, high-quality creative that drives organizational growth.
Empowering teams to operate as strategic partners strengthens both organizational results and personal fulfillment, ensuring creative excellence that moves the organization forward.
Nice to meet you.
Using the power of creativity to help businesses and organizations thrive is my passion. Over the past 15 years, I’ve had the privilege of working with many impact-driven agencies and internal teams, tackling complex product and marketing challenges.
When I'm not immersed in creative positioning and integration strategies, you'll find me enjoying my husband's jokes, the laughter of my kids, or the serenity of mountain trails.
Thank you for taking the time with my work. I'd love to connect!
Visuals and messages are a product of direct and directed creative development, representing both personal development and integrated creative effort under my direction. All contents of this site are for personal use only.