Sarah Wagle

Strategic Creative Direction

Leading today's creative teams to build tomorrow's brand stories.

As a versatile creative leader, I guide purpose-driven teams to deliver inspiring and sustainable impact through brand stories that cross channel and capability to captivate and connect audiences.

Vision

Inspiring Audiences with Strategic Storytelling

Companies don't just sell products; they inspire audiences. To garner the impact they desire, they must move away from isolated tactics and focus on resonant and comprehensive brand storytelling.

Experienced in integrated creative leadership, I help brands and products align their creative efforts to strategically drive audience-centric experiences and influence that boosts engagement and affinity. Over the past 10 years, I have crafted captivating brand stories and guided teams to develop and maintain creative that energizes audiences, sparks interaction, and drives engagement that forges lasting connections.

Opportunity

Integrating the Story Experience

Creative no longer lives in only one category. It stretches across platform and channel to deliver seemless experiences for audiences. Developing integrated brand experiences requires leadership that blends creative depth with strategic insight and robust channel knowledge. Grateful to have experience across the following categories.
Fundamentals

Integrated Experience

Integrated creative leadership with broad industry experience.

Marketing
Product
B2B
B2C
Fundraising
Full-Funnel
Digital
Social
Web
Print

Foundation

Market Strategy

Story direction and creative differentiation to stand out in a competitive landscape.

Market & Audience Analysis
Brand Differentiation 
Brand Direction
Story Direction
Creative Direction
Insight & Data Integration
User Testing

Expression

Creative Output

Multi-functional creative leadership across marketing and product categories.

Branding
Campaigns
Experiential
Design
Messaging
Video
Visual Design

UX/UI
Visual Systems

Delivery

Team Development

Team development and design to deliver innovative and effective solutions.

Creative Operations
Agile Management
Project Management
Agency Management
Creative Process
Creative Scale
Frameworks
Concept
Tactical
Production

Experience that Matters

Privileged to have worked with and built my career developing strategic creative that articulates and grows the impact of purposeful brands.

Transformed Brand Achieves 2.5x Growth


Led the evolution of the BombBomb brand for 5 years, transforming visual development in product and marketing that aided in 2.5x year growth.

During this tenure, the brand was successfully repositioned, both by refining inherited styles and pursuing a fresh market repositioning. This new direction focused on enabling human-centered communication in business, expressed through the creative positioning as 'Human realism that drives relational trust.' By clearly defining the market position and establishing a tested and resonate visual identity, trust was fostered and values-aligned affinity was built with audiences.

Early results showed a 3x increase in prospect interest, highlighting the success of these strategic efforts.

Content Platform Unites Four Enterprise Verticals 

Due to siloed channels, Compassion's creative expression for US audiences was disjointed, leading to inconsistent brand portrayal and limited supporter interest and retention.

To solve these issues,  a comprehensive content platform was developed with unified messaging and visual positioning crafted from audience resonance research. To ensure a cohesive cross-channel experience, buckets of GTM aligned assets (inclusive of messaging, video and visual systems) were developed from around the world, calendarized and implemented by the creative team into Digital, B2B, B2C, Engagement, and Retention channels.

Within the first 3 months, we saw 166% increase in median video views and 89% increase in median engagement across organic platforms.

View Video Work

Transforming Creatives into Business Partners

Creative development is evolving, with content teams now expected to connect deeply with audiences and deliver measurable value.

By adopting Agile methodologies, process and organizational design, I have evolved creative teams from resourcing staff to valuable business partners, achieving better outcomes through closer alignment with audience needs and business goals.

These methodologies also enhance team health by prioritizing work effectively, allowing creative teams to focus on impactful projects.

Building strong, thriving teams that leverage individual strengths with proximity to business problems drives organizational growth and personal fulfillment, ensuring the highest quality of creative.

What's your story?

Connecting brands to audiences is my passion. For over 15 years, I've had the privilege of working with purpose-driven agencies and internal teams, tackling complex product and marketing challenges. When I'm not immersed in creative positioning and integration strategies, you'll find me enjoying my husband's jokes, the laughter of my kids, or the serenity of mountain trails.

But that's just my story. I'd love to hear about yours.

Get in Touch

Showcased creative is strategically directed by, but not created by Sarah Wagle. Visuals and messages represent the collaborative effort of talented creatives and companies I've been privileged to categorically lead. This site is for personal use only.