Humanizing a Brand
Sarah Wagle Sarah Wagle

Humanizing a Brand

BombBomb has always believed in the power of personal video communication in business, so in 2020 we felt it imperative to assess our company identity and consider how to best represent the heart-beat of our company to the market.

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Designing with Data
Sarah Wagle Sarah Wagle

Designing with Data

The idea of information and live feedback brought on by the advent of software design has left many traditional designers uncertain of where to hang their hat. But what if by embracing data, designers could grow their influence in the org, develop truly impactful creative and overcome long standing hurdles that have invalidated the craft in business.

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Building a Creative Backbone
Sarah Wagle Sarah Wagle

Building a Creative Backbone

Branding is about more than just an image—it's about creating a visceral experience for the customer. It's about embodying a set of values that people want to be part of, and it's about telling the story of what you do in a way that connects with your audience.

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